Amazon allowing teens to shop online, all with parents' approval

Ben Fox Rubin  CNET

Ben Fox Rubin CNET

Amazon has a new service specifically targeted at teens, allowing teenagers aged 13 to 17 to create their own account with a separate login, connected to their parents' account.

Amazon has released a new way for parents to control what their teenage children are buying on the shopping website. Or if you want to give your kids a little more autonomy, Amazon allows you to skip the approval step and simply set a spending limit. Children can access digital content that their parent allows on their child's device but are not enabled to shop.

A screenshot of a text alert to a parent for a teen's purchase. For now, parents with Prime membership can share Prime two-day shipping, Prime Video and Twitch Prime with their teens' accounts. Amazon's dedicated page explains more about the function and how to get started. Teens get greater freedom and parents still get itemized notifications of orders.

"Our new monthly payment option lets students enjoy the best of Amazon in a more flexible and simple way", Ellen Kinney, Director of Amazon Prime Student, said in a statement.

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Parents, don't fret: Your kid is in Prime hands.

Giving these extra benefits to teenagers should help Amazon hook its next generation of customers to its e-commerce site and other services.

Parents can sign up to either pre-approve each order via text or email (the default), set a spending limit for each order or to automatically approve all purchases.

Capturing teen customers might be more hard than previously imagined. Everyone knows most of the benefits from the subscription service by now, but the thing that I hear that keeps some people away is the cost.

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