Humble Bundle started out offering game bundles with part of the proceeds donated to charity.
Humble Bundle has been purchased by IGN Entertainment.
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The devil's in the details, though, as Humble states that they will continue to operate independently with no significant business or staffing changes. Humble Bundle co-founder and CEO Jeffrey Rosen added in the company's post that "I can't think of a better partner than IGN to help Humble Bundle continue our quest", emphasizing that "even bigger things lie ahead, and we think IGN is the flawless partner to help get us there".
An official announcement post from Humble Bundle sheds light on the deal. The company revealed today that it has been bought out by gaming media giant IGN, one of the most recognizable gaming websites on the internet. In other words, Humble Bundle staff won't see any changes in the near future, nor will Humble Bundle move into IGN's offices. In the same interview, Humble Bundle co-founder John Graham also stated, "We want to stick to the fundamentals in the short term". Galbraith said that IGN had been scoping out the acquisition of Humble for around a year and that the current idea is to funnel them the resources they need to continue to grow their company. "We don't want to disrupt anything we're doing right already". It's unclear how owning a video game publisher will affect IGN's video game coverage, but it could raise some conflict-of-interests until Humble and IGN clearly outline how the two entities will maneuver around this situation. It certainly raises some questions about conflict of interest between the two organizations.