Movies Anywhere finally brings your digitally purchased movies together in one place

Movies Everywhere

Movies Everywhere

Wait - isn't that a reference from the Warner Bros. property The Lord of the Rings, you ask? According to Gilford, customers can also access their library on the new service (Disney Movies Anywhere will be phased out). Because Disney Movies Anywhere isn't just for Disney movies anymore. Understanding the needs of consumers, five major Hollywood studios and four major digital retailers are coming on board to significantly improve the service. Movies Anywhere now offers support for devices including Amazon Fire; Android devices and Android TV; Apple TV; Chromecast; Apple's iPhone, iPad and iPod touch; and Roku.

I was shown a demo Wednesday that was fairly nifty: If you have, say, movies on iTunes and Vudu accounts, you simply sign in to those accounts through Disney Movies Anywhere and they immediately show up in your library on the platform. It remains to be seen if this kind of synergy can counteract the success of subscription services like Netflix or Amazon, but it should provide additional incentive for audiences to check the Disney Movies Anywhere and UltraViolet services out. Movies Anywhere owners will now be able to access their movie library featuring titles from Disney, Pixar, and Marvel from any of their devices.

Paramount is the last remaining major studio that is not a part of Movies Anywhere. Connect with a second participating digital retailer and Disney's "Big Hero 6", Universal's "Jason Bourne" and Warner Bros.' "The LEGO Movie" will be added to your digital movie collection.

The new Movies Anywhere is a Disney-owned entity that will operate with input from an advisory committee made up of members from each of the participating studios. These are the movies you'll receive for free when you link up. "Movies Anywhere means that consumers never have to remember where they purchased a film or which device they can watch it on, because all of their eligible movies will be centralized within their Movies Anywhere library and available across platforms through the Movies Anywhere app and website and also available at their connected digital retailers".

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It's not yet clear what Disney is getting out of this; they wouldn't tell me what, if any, slice of a sale they get from a film that gets ported over to their platform.

If you already use the Disney Movies Anywhere service, you're in luck.

Buying digital movies outright for as much as $19.99 isn't for everyone.

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