As a social network, instead of a freemium game, The Swift Life actually stands a chance at working out for Glu, considering Taylor Swift's ravenous fans. Most importantly, the app gives Tay ample opportunity to engage in one of her favorite pastimes: sliding into unsuspecting fans' DM's and liking and commenting on their photos.
The Swift Life is set to launch in beta sometime in late 2017. Platforms aren't specified, but Glu cites Google Play, the App Store and the Amazon AppStore in its release, so it's likely to be broadly available across mobile devices.
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Check out Taylor's announcement video below...
"We've worked closely with Taylor and her team to bring her creative vision to life", Glu Mobile president and CEO Nick Earl said in a statement. It is a creative and inclusive community-driven place for users to connect with Taylor and each other. Honestly, it looks a lot like the absolutely bonkers app that actor Jeremy Renner released earlier this year. In-app purchases weren't mentioned in the preview but seem like a good bet, given Swift's talent for monetizing her every move: That may be the real secret of the Swift life, which means the Swift Life will be right on brand. It looks like Swift is getting her own version of emoji stickers, with the video mentioning "Taymojis" on the app. The app will offer "exclusive" content, pics, and even a chance to directly engage with Swift - or a handler of hers posing as the "Shake It Off" songstress.