ESPN Launches SportsCenter on Snapchat

ESPN will produce a short-form edition of 'SportsCenter' for Snapchat

ESPN Launches SportsCenter on Snapchat

Snapchat launched Shows on its Discover platform one year ago, and has since been working with leading TV networks and entertainment studios to bring premium mobile TV-like content to Snapchatters. In the last several years, SportsCenter has rapidly evolved.

"SportsCenter" will be the first daily sports program to be distributed by Snapchat. Gone are the days of everyone crowding around a television set.

ESPN is heading to Snapchat. Chief among those appears to be ESPN, which recently launched a Snapchat-specific version of its flagship show, SportsCenter.

The show debuted Monday and will run at 5 am ET and 5 pm ET every weekday.

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The first show will be hosted by Katie Nolan (pictured above), the Emmy-winning sports personality who joined ESPN last month from Fox Sports. Other hosts for SportsCenter on Snapchat include Elle Duncan, Cassidy Hubbarth, Jason Fitz and Cy Amundson.

ESPN is bringing "SportsCenter" to Snapchat in a twice-daily show - running at just a fraction of the length of its TV progenitor and with a cast of more dressed-down, millennial hosts. "What makes them successful first of all is people and talent and personalities, which is why we're so excited about the group that ESPN has put together". "Across the USA, U.K., France and Australia, we reach 70 percent of 18- to 24-(year-olds) every day", said Sean Mills, Snapchat's head of original content. "Today the enormous changes resulting from technology, especially mobile, are having a huge impact on how sports fans follow their favorite players and teams, not to mention fundamentally changing the conversations around sports". "Now we have a new medium in mobile video - and there's a huge opportunity for a "SportsCenter' made for mobile, for the next generation of sports fans". With the expanding lineup, "what we're focused on is loyalty", said Mills, adding that Snapchat's daily active users visit the app on average 25 times per day. Second, it reaches new people (mainly younger fans) on a new platform that definitely aren't sitting down for an hour to watch an entire episode of SportsCenter.

The new collaboration comes as ESPN has been losing pay TV subscribers, while Venice, Calif. -based Snap Inc.is struggling to meet Wall Street growth expectations since its March initial public offering, amid competition from SportsCenter, this seems like a brilliant idea.

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