Now, Apple TV app users can watch Amazon Prime video shows like "The Marvelous Mrs. Maisel", and movies such as "The Big Sick".
In a statement, Google said it had been "trying to reach agreement with Amazon to give consumers access to each other's products and services" but, "given the lack of reciprocity", had chose to no longer support YouTube on Echo Show or FireTV. This was resolved in November for Echo Show users, when Amazon began forwarding people using that device to a stripped-down third-party app that leveraged the YouTube website, instead of a native app. Amazon and Google, which is owned by Alphabet Inc, square off in many areas, from cloud computing and online search, to selling voice-controlled gadgets like the Google Home and Amazon Echo Show.
"We hope we can reach an agreement to resolve these issues soon", says Google.
Separately, Google has pulled support for its YouTube video service from Amazon's Fire TV and Echo Show devices in the latest phase of an escalating war between the two online giants.
Amazon quickly responded to the move calling it a "disappointing precedent" on Google's part to selectively block customer access to an open website.
Robeco Institutional Asset Management BV Sells 6767 Shares of Amazon.com, Inc
In other news, VP Shelley Reynolds sold 544 shares of Amazon.com stock in a transaction that occurred on Wednesday, November 15th. Amazon.com comprises 1.2% of Robeco Institutional Asset Management B.V.'s portfolio, making the stock its 5th largest position.
Amazon will not retail Google's Chromecast, nor its Google Home range of goods, as you may have discovered, and the reason for this is that they compete directly with Amazon's own products.
Amazon announced earlier that their Prime Video app is now available in more than 100 countries around the word. Not so with Google.
With Amazon finally relenting on its years-long holdout, it seems the company may be finally realising it needs support from partners such as Apple if its streaming video service is going to thrive.
Amazon and Google are in a tumultuous relationship and signs of discord have reached their peak as Google has stated that it won't allow Amazon streaming devices such as Fire TV and Fire TV Stick from accessing YouTube from January 1st 2018.
REUTER/Peter HobsonThe Amazon Echo, a voice-controlled virtual assistant, is seen at its product launch for Britain and Germany in London, Britain, September 14, 2016.