While every market research firm, financial analyst, bank, industry pundit and their mother are all expecting strong iPhone X demand and stable production to more than compensate for the 8's average numbers, Kantar Worldpanel ComTech is today out with a different perspective on the state of the mobile industry.
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Normally Tamsin Timpson who looks after Kantar in Asia has sent through good detail on the Australian stats, but in the absence of that for the time being, we can see Android gaining 4.6% market share in Australia to 60.3%, while Apple fell 0.2% from 39.3% market share at the same time past year to 39.1% as of Kantar's survey period. Android also gained in other countries including Japan, Britain and Germany. Android saw growth in all of those markets except in China.
The iPhone X, the 10th anniversary edition of the smartphone, was launched in early November, more than a month after the iPhone 8's launch on September 22.
The change means that users of Gmail with an iPhone X will get a full screen experience, with the app taking up the entire display. While supply did seem limited initially, the iPhone X is now much easier to buy without much of a wait. "Considering the complete overhaul that the iPhone X offers, consumers may be postponing their purchase decisions until they can test the iPhone X and decide whether the higher price, compared to the iPhone 8, is worth the premium to them".