Our Favorite Gear Brands Are Already Using Pantone's Color of the Year

This image provided by the Pantone Color Institute shows the Pantone Color of the Year for 2018 called

This image provided by the Pantone Color Institute shows the Pantone Color of the Year for 2018 called"Ultra Violet

Those looking to get a head start on adding Ultra Violet to their decor may be interested in Pantone's partnership with online gallery Saatchi Art (saatchiart.com) on a limited-edition collection of official Pantone Color of the Year 2018 prints. UltraViolet is an enigmatic purple shade that evokes the inventive spirit and imaginative thinking.

In describing Ultra Violet, Pantone said it "suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now".

The trendwatchers and trendsetters at Pantone have revealed their 2018 pick for color of the year: the "dramatically provocative and thoughtful purple shade" known as Ultra Violet.

Choosing a color for the entire year is not as easy as it sounds.

Murphy also said it will pair well with Pantone colors Lemon Zest, Monaco Blue, Hemlock and Poppy Red.

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"In the brand's statement on the announcement, Pantone's executive director Leatrice Eiseman explained: "We are living in a time that requires inventiveness and imagination". Does a shade acquired by mixing pink and blue-the traditional indicators of "girl" and "boy"-indicate a cultural questioning of gender norms (fans posed similar questions in 2016 when the company named two colors, Rose Quartz and Serenity)? The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today's over-stimulated world", said an explainer released by Pantone".

The selection draws upon influences from pop culture like Jimi Hendrix and David Bowie, who both favored purple hues, Pantone said in the announcement.

A Twitter user pointed out humans can't actually see ultra violet, but otherwise reaction was fairly positive.

Unlike other "Colors of the Year" put out by paint companies, Pantone's color forecasts are used across many industries including fashion, consumer products, graphic and packaging.

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