The LG offering is both the largest and highest resolution OLED panel ever concocted and will be one of the centrepiece TV's at CES 2018. It'll be gorgeous, that's a given, but if it's too costly, people might look elsewhere, like, say, on 4K OLED screens. On the other hand, Samsung Display, which is the primary supplier of OLED panel for Apple, is going to supply 5.8-inch or 6-inch OLED panels.
What's more, LG's 8K TV is likely to be considerably more expensive than anything on the market. Even if you were to pick up LG's huge display for a not-so-insignificant price, you'll be upscaling 4K content at best. In 2016, in fact, the company showcased how a 5.7-inch flexible OLED could be rolled for smartphones.
Big fancy screens are one thing, but LG hasn't actually announced a product using this 88-inch panel yet. This means Samsung Display will continue to supply the majority of OLED panels for the future iPhones as Apple usually sells over 200 million units of iPhone every year. LG Display has out done itself by bringing out the world's largest and highest resolution display. Even so, LG unveiling the TV during CES is key.
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In other words, this experimental new OLED UHD TV is an absolute monster of advanced technology. With a resolution of 7680×4320, it packs 4x more pixels than a 4K display, and 16x more pixels than a 1080p panel. This not only includes televisions panels, but OLED panels for smartphones as well.
OLED displays also remain comparatively light when the resolution is kicked up, whereas LCD screens can be anticipated to increase in weight.
Samsung used to be a contender in this arena, as well, but the South Korean giant has since shifted its focus on QLED display. For the actual consumer market, today's largest OLED TV's come from LG and Sony, with maximum display sizes of "only" 77 inches and 4K ultra HD resolution with support for multiple HDR formats like HDR10 and Dolby Vision.