Gulf News reports that Mango herself said she started getting racist remarks thrown her way, with some social media users calling her a "monkey".
New York Post reports that in a series of Facebook tweets, Terry Mango, of Stockholm, Sweden, said not only did she support that advertisement, but that people should simply "get over it" and stop being "sensitive". Do you agree with her?
"You can not try to defend my son and use the same words to describe me".
The Swedish multinational clothing-retail company said in the apology statement, "We understand that many people are upset about the image of the children's hoodie". "[I've] been to all [of his] photoshoots and this was not an exception".
The photo of Liam modelling the hoody has certainly had a massive impact.
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Ms Mango's uncle, Kenyan-born music promoter Clay Onyango, said the family have met with H&M and believed the brand had not meant to be racist, but found the decision to run the hoodie mind-boggling. They took to photoshop, sketchbooks and more to reimagine the boy in the photo with crowns and pure black boy joy.
Their apology post on Instagram received over 59,000 comments, and nearly 300,000 likes.
Opinions from the worldwide community were spread among those who believed H&M was being intentionally racist, inadvertently racist or not racist at all.
"We sincerely apologize for offending people with this image of a printed hooded top". This is about common sense.
H&M ultimately removed the image from the website and took the product out of rotation, promising to recycle the unsold garments. H&M issued an apology the next day, admitting that it was a gross oversight and saying they would investigate how the photo was ever approved so that this doesn't happen again.