One celebrity endorsing the new Diet Coke is Indian-American actor Karan Soni (see below), who's known for his roles as Dopinder in Deadpool, Nate in Office Christmas Party, and Raviv in Rough Night. The new varieties will sell in eight-packs and as on-the-go singles.
Coca-Cola Co. said Wednesday that it's making its 12-ounce Diet Coke can taller and slimmer, updating the logo and offering the 35-year-old drink in four new flavors: mango, cherry, ginger lime and blood orange. The company spent two years on the makeover and tested more than 30 flavors before settling on the four.
The company has unveiled a new design for the low-sugar drinks brand in the U.S. market, and introduced four new flavours.
The company spoke to more than 10,000 people from across the country to get their ideas and inputs on potential flavor extensions, packaging updates and more.
Diet Coke's new sleek cans are the same shape and size of The Coca-Cola Co.'s Dasani Sparkling packaging.
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Fizzy drink fans in the United States and Canada have been treated to the next evolution of Diet Coke as The Coca-Cola Company shakes up its can designs and flavours.
Sommerville now says the design team have an opportunity to rethink such an iconic brand with the scale and reach of Diet Coke.
Thinking of rushing out to stockpile cases of regular Diet Coke?
The redesigned cans will retain the brand's silver and red colouring, with different coloured accents for each of the new flavours. They also still have their original Diet Coke flavor, but in a new can.
This company has listened to fans, and has chose to bring back Diet Coke's original formula, while also bringing four fruity new flavors. "While the low- and no-calorie beverage category has been under pressure, its performance has been improving recently, and Diet Coke remains an incredibly strong brand", said Acevedo. "We want to build on the success we have had to date reminding people of what makes it so special".