Games took place on the Thursday, Friday and Saturday last week, and the 10 million viewing figure includes all streaming services and everyone who watched around the globe, from Twitch viewers, to global partners such as Panda TV (a Chinese rival to Twitch), as reported by Gamespot. The automaker plans to have additional broadcast integrations, as well as a vehicle presence at Blizzard Arena Los Angeles.
That may sound like hyperbole, but there is something special about the Overwatch League.
It's early days yet, though, with 20 weeks' worth of matches to be played running up to June - each team will take part in 40 matches - with the play-offs and grand final to be held throughout July.
No Arsenal grudge for Walcott after joining Everton
But for now the focus is on reigniting his career at a new club to ensure those bin bags are not needed again any time soon.
Were you one of the ones watching the Overwatch League in action?
Buoyed by a newly announced two-year deal with Twitch, the Overwatch League's exclusive worldwide third-party digital broadcast partner, opening day drew an impressive average audience per minute of 408,000, and an average of 280,000 per minute for the week.
It seems like Blizzard's decision to partner up with Twitch for the Overwatch League has proven to be a fantastic idea, at least as far as helping Overwatch become a more prominent title in eSports.
"Toyota is excited to be a launch partner of the Overwatch League", said Steven Curtis, vice president, media & engagement marketing for Toyota Motor North America. You can view the league's matches at overwatchleague.com or at twitch.tv/overwatchleague. Releasing in just May of 2016, a year and a half later Blizzard announced the game had a whopping 35 million players. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.