Using Whopper burgers, fast food staff offered customers two options - fork out nearly US$26 for the burger with the fastest service or US$4.99 for the burger with the slowest service.
He then points to the menu to show the different fees required for faster burger access, measured in MBPS (making burgers per second). Last month, a University of Maryland poll found more than four out of five respondents opposed repealing net neutrality, with Republicans nearly as likely as Democrats to agree that the regulation should remain in place.
Some welcomed the net neutrality explainer and praised Burger King for taking a stance on the hot-button issue.
The unsuspecting customers were interviewed after leaving the Burger King, and dished out some pretty choice statements that reveal how we should probably all be feeling about net neutrality.
Nevertheless, the commission's three Republican members voted to unravel the 2015 net neutrality rules, outweighing its two Democratic members, who voted against the measure. Those unwilling to pay significantly more had to wait much longer to get their food. Customers who fork over $25.99 get their order at lightning speed, those who pay $12.99 for the same order get reasonably expedient service, and those who pay just $4.99 find themselves cooling their heels for up to 20 minutes.
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"Are you kidding me?"
It's an obvious dig at FCC chairman Ajit Pai, who has been a spokesperson in favor of repealing net neutrality, and who for some inexplicable reason has made drinking from the ridiculous novelty mug his trademark. "That's the highest priority". "Oh my God, this is the worst thing I've ever heard of", exclaimed an angry customer.
Providers were not allowed to deliberately slow down content from competitors or sign deals with content providers like Netflix to allow free data usage or faster service.
As you can imagine, customers go from being dismayed at the idiocy of the system, to totally enraged at its inherent unfairness. In the video's description, Burger King describes the reasoning behind speaking up: " This effort aims to help people understand how the repeal of Net Neutrality will impact their lives.
So what is net neutrality? The Burger King brand believes the Internet should be like the Whopper sandwich: "the same for everyone".