There was an immediately backlash of public outrage, and though the video was quickly taken down, the damage was done. Furthermore, by removing Paul from the Google Preferred program, he will not be able to sell ads, which means that there YouTube has effectively stripped him of his ability to earn money through their platform.
The company then indicated that it would look at "further consequences" and would share more soon about "steps we're taking to ensure a video like this is never circulated again". Creators large and small have called out YouTube on its murky communication in the past, and they've expressed frustration when videos have been demonetized for unknown reasons. "I want to make sure that we all recognize that a few missteps don't spoil the work of all the other hardworking creators on YouTube". I think, obviously, we believe he's made missteps, unfortunate missteps.
It's now unclear how the most popular YouTubers will be affected by this change and if any will speak out if and when their channels experience flagging, demonetization, or other actions from YouTube.
But Kyncl told reporters that he felt that while YouTube has had to deal with situations like this, he didn't feel it was all that different from what other networks have had to deal with in terms of their talent, and that these situations haven't changed the ways in which they may vet creators going forward.
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"YouTube manages the largest set of partners of any company in the world", ranging from young people trying to get started "all the way to Disney", Kyncl said. When pressed about whether this was just a cooling off period, Kyncl dodged the topic of future projects with Paul. Everything is evolving so fast.
Particularly about the inexplicably popular YouTuber Logan Paul and their decision to yank the floppy haired "influencer" following his horrifically disrespectful video of a suicide victim hanging in the notorious Japanese suicide forest.