Magic Leap agrees sports deal with National Basketball Association and Turner

Magic Leap agrees sports deal with National Basketball Association and Turner

Magic Leap agrees sports deal with National Basketball Association and Turner

Abovitz didn't reveal the specific price of the Magic Leap Creator Edition headset. "It sounds like they're looking forward to making that happen: "NBA SVP Jeff Marsilio said that the hope is to enable "[live] streaming on your coffee table as though you were a giant looking into the arena from above".

In December, however, Magic Leap released photos of its first product, Magic Leap One, and said it would be releasing it this year.

At the same event on February 13 it was revealed that Magic Leap is partnering with the National Basketball Association.

"We will have a product line in that price point probably for the company's history, and we'll probably have some above and we'll have some below", Abovitz said. He clarified the distinction between these models saying, "We'll have even higher-end for hyperpro and then we'll have wide mass market". Earlier, he told Rolling Stone that Magic Leap headsets would be priced as "more of a premium artisanal computer".

Recently, a German media company - Axel Springer - siphoned in an undisclosed amount in the start-up. From what we can tell, it seems Magic Leap will offer a similar AR experience to the Microsoft Hololens and ARKit on iOS, where digital graphics are interwoven with the physical world. He said that, by the second of third generation, Magic Leap headsets will replace "a whole suite of consumer electronics".

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Other investors include big names like Alibaba, Warner Bros, Qualcomm, Kleiner Perkins Caufield Byers, Andreessen Horowitz and others, according to Crunchbase data. Possibly, Axel Springer's investment could be part of that, notes TechCrunch.

Magic Leap has announced a partnership with the NBA and Turner to create a unique new sports-viewing experience through the Magic Leap One augmented-reality headset (set to launch later this year) and a newly created NBA App that will be available through the platform.

Whatever Shaq saw inside the glasses impressed him.

"Last year, a billion people - one out of seven on the planet watched some portion of an National Basketball Association game", Silver said at the conference, adding that the games are distributed for viewing in more than 200 countries. "Then I went over here [gesturing to his left] and watched Orlando play the LA Lakers".

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