"There is a general level of annoyance among users and many have made a decision to use a VPN app, or are using other risky apps or steps, to go back to the old Snapchat as that's how annoying this new update has become".
The changes were meant to separate interactions with friends from branded content - including that of celebrities and influencers.
"Many "new features" are useless or defeats the original purposes Snapchat has had for the past years".
So much so that as of this write over 800,000 people have signed a change.org petition to help convince snap inc.to change the app back to the basics.
Until now, the chat app has resisted giving users insights into the performance of the content they post, arguing that its app is for talking with friends.
More information on the update can be found here.
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Users are not happy with the latest Snapchat update.
"As expected, it will take time for our community to get used to the changes, but overall, we are pleased with the initial results and will be making the redesign available to our entire community in Q1".
Rohan Midha, managing director of influencer marketing agency PMYB, told the BBC that Snapchat had made a mistake in removing celebrities and influencers - high profile individuals with lots of followers - from the "friends" section.
Snapchat is launching a new suite of analytics tools for creators of "Official Stories", including some media companies and other brands. Snapchat influencers will now be able to strike better deals with advertisers who are always keen to understand which audiences and locations they will reach through the partnerships. And so far, over a million people signed in agreement.
"But I don't think this large Silicon Valley company is going to take notice of a petition".