Winter Olympics TV Viewership Drops From 2014, But Is Still Dominant

Winter Olympics TV Viewership Drops From 2014, But Is Still Dominant

Winter Olympics TV Viewership Drops From 2014, But Is Still Dominant

NBC's Wednesday primetime PyeongChang Olympic telecast was by far the most watched show of the night - marking the 70th consecutive night an NBC Olympics presentation has topped primetime.

One set of medals - in the alpine skiing women's downhill - will be awarded in primetime at the 2018 Winter Olympics on Tuesday, and the women's figure skating competition will get underway. Total audience delivery data for Thursday will be available later today.

NBC's all-Olympics prime-time schedule between February 12 and Sunday averaged 17.62 million viewers, while the first full week of coverage of the 2014 Sochi Games averaged 21.21 million viewers.

The week's most-watched cable program was TNT's coverage of the NBA All-Star Game from Staples Center, which averaged 6.449 million viewers, 12th for the week and fifth among non-Olympics programs. To go a bit bigger picture, that was down from comparable nights of Vancouver 2010 and Torino 2006.

Czechmate: Ebbett lifts Canada to Olympic hockey bronze
They added second-period goals by Matthias Plachta and Frank Mauer before Gilbert Brule converted a power-play chance at 8:17. It was the sixth podium finish in the past eight Olympics for the hockey-mad nation, although the worst of them all.

Even with Team USA now in fourth place overall in the XXIII Winter Games, there are a lot of double-digit drops once you drill into the numbers. Telemundo averaged 1.18 million viewers to finish second for the 15th consecutive week after four consecutive first-place finishes.

As of Friday afternoon, the average stood at 20.6 million nightly viewers on both networks and streaming, off eight percent from the last Winter Olympics in 2014.

It's not a medal event - at least not on Tuesday - but the qualifying for the men's snowboarding big air competition will also begin during the programming block. It has finished third each week since the week of September 25-29, 2006.

NBC's Olympics offerings in Wednesday's prime included figure skating and Alpine skiing.

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