Bose Ventures, a team dedicated to investing in startups has "set up a US$50 million (RM195 million) venture fund" to further develop apps, services, and technology that would "leverage and extend the Bose AR platform", while approved developers and manufacturers will have access to the glasses and software development kit this summer.
Like all prototypes, there is no confirmed release date, pricing or whether it will release to the public, but it does offer a different approach to the AR experience by prioritising audio over visual. The Bose AR prototype does not come with an integrated camera, but rather features wafer-thin acoustics package that can be built into headphones, eyewear, helmets among other things. Unlike the Sony product, these sunglasses are being primarily focussed at AR rather than audio that can also do AR. Instead of superimposing visual objects on to the real world like other AR smart glasses, they add an "audible layer of information and experiences".
The company revealed the Bose AR prototype earlier this year at South by Southwest in Austin.
"Bose AR represents a new kind of augmented reality- one that's made for anyone and every day", Bose Consumer Electronics Division Vice President John Gordon said in a statement.
According to Bose's blog post explaining the capabilities of the concept wearable, the company states that the sunglass makes use of the Bose AR platform which uses head movements, voice commands and taps on the wearable to execute various functions.
Developers interested in the Bose AR platform can sign-up for more information and the Bose AR SDK over on Bose's developer site. The AR wearable is fitted with motion sensors and uses the Global Positioning System from an iOS or Android device to track the wearers location. Other uses that the Bose AR platform could be put to work with includes learning by allowing a user to translate a sign just by looking at it or even prodive the history behind a painting a user might be viewing.
Bose is working with a variety of partners including Aaptiv, Strava, Walc, ASICS Studio, Anchor, TuneIn, RadioPublic, Yelp, TripAdvisor, Audioburst, and Method Exp for content for the Bose AR wearables. "It places audio in your surroundings, not digital images, so you can focus on the incredible world around you rather than a tiny display".
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