Google Will Ban Online Ads for Cryptocurrencies and Initial Coin Offerings

Bitcoin the largest cryptocurrency by market value pared an advance of about 2% after Google’s announcement

Bitcoin the largest cryptocurrency by market value pared an advance of about 2% after Google’s announcement

For example with page-level enforcement - Page level enforcement allows them to take action on even more violations at the source of the violation and minimise the revenue impact on legitimate publishers - as they take action on the page as opposed to the whole site. In order for this ads-supported, free web to work for everyone, it needs to be a safe and effective place to learn, create and advertise.

Bad actors have moved into the crytocurrency space to defraud internet users, and Google said it took down 3.2 billion ads that violated its advertising policies in 2017, almost double the number of ads it removed in 2016.

In an update of its policy, Google announced this decision on Wednesday.

Along with its accelerated push against misleading content, Google pulled 79 million advertisements past year that lured clickers to websites with malware. Last year, Google generated $95.4 billion in ad revenue, up 20 percent from 2016. It equally removed 66 million "trick-to-click" adverts as well as 48 million adverts that were attempting to get users to install unwanted software.

Last year's bad ad total was 1.7bn which, presumably, means that Google is doing more or the scammers are getting worse. Last year, we removed 2 million pages for policy violations each month. "After expanding our policy against risky and derogatory content in April 2017 to cover additional forms of discrimination and intolerance, we removed Google ads from 8,700 pages that violated the expanded policy", she stated.

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Deceptive content is always changing as bad actors try to game the system.

Suspended 7,000 users of Google's AdWords ad-placement service for scams like diet pill sales and weight-loss programs reached by misleading ads that look like eye-catching news headlines.

Under the new policy, the company will ban ads for unregulated or speculative financial products like binary options, cryptocurrency and financial spread betting among others.

They have already updated their gambling policies to address new methods of gambling with items that have real-world value (e.g., skins gambling).

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