Under the name of "Nigger Crime Death Counter" a monkey is cracking the death counter while a white man is prompting the "bonzo" to keep an eye on the numbers. The GIF was originally discovered and shared on Twitter by Lyauna Augmon. Instagram launched similar integration a week later. Now both apps have disabled it.
In a statement to TechCrunch, both companies confirmed that integration with Giphy would be halted while it investigated how the offensive GIF sneaked through their filters.
A spokesperson for Instagram confirmed: "This type of content has no place on Instagram".
A 21-year-old Snapchat user from England first spotted the racist animation in the library.
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'I'm about ready to just delete Snapchat and call it quits'. "Our team has worked with Giphy to have the GIF removed, and it should no longer appear".
Snapchat also said they are waiting for a response from the Giphy team to look into the issue and the company needs to make sure this does not happen again. The GIF would appear under search for the word crime on the Giphy platform. The Giphy community guidelines prohibit this kind of objectionable content in the first place, but since it works like a search engine that indexes the top GIFs on the web, things can slip through. The Giphy feature on both platforms allowed users to include GIFs from Giphy's media library in their posts such as snaps and Stories. However, it may take some time to reflect on all the users. It is rather a challenge for Instagram and Snapchat to find a solution to this problem on their own or will take the help of outsiders to fix this issue altogether.
As for its role in this situation, Giphy said that it immediately removed the GIF in question after its discovery, saying it violated its content guidelines. "We have fixed the bug and have re-moderated all of the GIF stickers in our library". The GIPHY staff is also further reviewing every GIF sticker by hand and should be finished shortly.
"We take full responsibility for these recent events and sincerely apologise to anyone who was offended", they added.