But the memo's nearly boastful recounting of leakers' legal consequences is disturbing - and sure to intimidate whistleblowers who want to leak something more important than the date of the next iPhone release. Looking ahead to Apple's 2018 iPhone lineup, we've seen reports that Apple is planning to begin iPhone production a little bit earlier than usual to ensure that the company's new iPhone models are in plentiful supply when they launch later this year, presumably in September. "These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere", it read.
Analysts believe that "once Apple establishes a price band it typically keeps it", which is consistent with what they have heard from former Apple employees. No, it's evil journalists that are making them do bad things.
In many cases, leakers don't set out to leak.
Yeah, those sons-of-bitches in the Fourth Estate are behind this. "But people who leak - whether they're Apple employees, contractors or suppliers - do get caught and they're getting caught faster than ever", said the memo. They also state that once a leaker is fired, Apple will try hard to make finding employment elsewhere almost impossible.
The employee who leaked the meeting to a reporter later told Apple investigators that he did it because he thought he wouldn't be discovered. "Apple is obviously trying to minimize leaks from employees". A year ago they fired another employee for leaking details to 9to5mac.
A few days ago, Apple CEO Tim Cook pointed out that Apple would stand to gain a lot from monetizing user data, but that they don't do so because they value their users' privacy.
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It also hates the journalists who don't fall over backwards praising it.
Investments by Apple have had an enormous impact on the company's ability to identify and catch leakers.
Though Apple has always taken secrecy seriously, its leaking issues have become more aggravated, particularly surrounding last year's iPhone 8 release. "One of ours at Apple is the idea that part of being a great company is leaving the world better than you found it".
You wanna know what happened to this Judas, this lower-than-pond-life scumbag?
Boom! And you know what else? Multiple employees were caught sharing details about the iPhone X, iPad Pro and Airpods with a 9to5 Mac reporter, according to the memo.