H&M announce MOSCHINO collaboration

Street style at Weekend 1 of the 2018 Coachella Valley Music and Arts Festival in Indio California on Friday April 14th

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Jeremy Scott, the creative director of Moschino, will be the mastermind behind the haute couture collaboration.

H&M have announced their upcoming collaboration with designer brand Moschino after the success of their previous collections with Balmain, Stella McCartney and Erdem. In an Instagram, Scott shared a photo of himself and muse Gigi Hadid wearing looks from the new line at a Coachella party celebrating the announcement.

The collection stands to be a merge of the affordable fashion H&M shoppers have grown to expect, along with the trendy (and sometimes a bit bonkers) fashion Moschino is loved for.

On the collab, Jeremy says, "I am so excited about MOSCHINO [tv] H&M".

"I want to reach an even more global audience at a reasonable price", says Scott in a new interview in H&M magazine.

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H&M;'s creative advisor, Ann-Sofie Johansson, said that the partnership is "the flawless collaboration for fashion right now" and mixes "pop, street culture, logos and also glamor".

The collection, MOSCHINO [tv] H&M, will be available online and in select H&M stores worldwide from 8th November. H&M says that the campaign will bridge traditional and social media with "a multi-platform takeover".

And the award for the most starry Coachella party so far goes to (drum roll) L.A. -based fashion designer Jeremy Scott's annual Moschino Desert Party that got underway in the wee hours after midnight Sunday, April 15, following Beyonce's two-hour headlining set that rocked the festival's world.

The tie-up is said to revolve around a "TV concept", with the collection ranging womenswear, menswear, accessories and, "a few extra suprises", to be named Moschino [tv] H&M.

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