Ring's other video doorbells, including the Video Doorbell 2, don't have price cuts in the U.S., however the newer doorbell is £10 cheaper on Amazon UK right now. It's a massive price drop on the first-generation Ring doorbell.
Amazon is quick to note in its press material that the Ring name is sticking around - for the time being, at least.
"Together with Amazon, we will accelerate our mission dramatically by connecting more neighbors globally and making our security devices and systems more affordable and accessible", said Jamie Siminoff, CEO and Chief Inventor of Ring. Amazon wants to be the market leader for video doorbells.
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Ring's Video Doorbell has been effective in reducing burglaries in neighborhoods by as much as 55 percent, according to an LAPD pilot program.
"Ring's talented team has invented home security products and services that customers love".
Amazon became an investor in Ring in 2016 through its Alexa Fund. When the acquisition was announced, Ring said that this partnership will enable the company to achieve even more than it already has. And finally, there's the hardwire-only version, Video Doorbell Pro, which also offers 1080P, and the professional-level Video Doorbell Elite, which has 1080P plus a flush mount.
Users are able to provide permanent access via a unique key for each visitor, open the door using their phone, record their activity on an Amazon Cloud Cam and receive alerts via the Key app.