These numbers might not worry Facebook too much, but there are less drastic steps users are taking that should be worrying as they directly impact Facebook's business model.
Facebook CEO Mark Zuckerberg had a bit of a harder time during his second bout with the US Congress, failing to elaborate on how the platform collects data from users who haven't signed up to the site. Zuckerberg's testimony came as lawmakers investigate how the voter-profiling company Cambridge Analytica harvested data from more than 87 million Facebook users, without their permission, in efforts to sway voters to support President Donald Trump.
Called The Consumer Right to Privacy Act of 2018, the California ballot measure would allow consumers to learn about the types of personal information businesses are collecting, selling and disclosing on them - in addition to whom that information is being sold or shared.
For all of Zuckerberg's claims that Facebook users own their data, users - and non-users - have no way of determining the full trove of data that the company stores on an individual.
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Fifteen percent are very concerned about being shamed for things they say or do on Facebook, and 9 percent are very concerned about becoming upset or feeling bad about things they see others post.
"Congressman", Zuckerberg responded, "in that specific case, our team made an enforcement error and we have already gotten in touch with them to reverse it". Zuckerberg asserted that Facebook did not sell data. Future scandals could potentially damage the company's reputation.
In other words, Facebook can make educated guesses about whether you shop for pricey products or hunt in the bargain bin, whether you routinely click on ads or generally ignore them.
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Kogan allegedly passed the information unwittingly submitted by Facebook users who downloaded the app to Cambridge Analytica.
"Facebook hearings demonstrate that concerns remain over compliance with rigorous European Union data privacy standards, " Tajani said in a tweet Thursday.
The data was improperly shared with Cambridge Analytica by an academic who gathered data on users and their friends through a questionnaire app on Facebook.
The poll was taken from April 2-8, as Facebook CEO Mark Zuckerberg prepared to testify before Congress about user data and privacy. He also disclosed that his company was "working with" special counsel Robert Mueller in the federal probe of Russian election interference and said it was working hard to change its own operations in the wake of the Cambridge Analytica revelations.
To Laidlaw, beyond the issue of online personal privacy, the hearings revealed how much power Facebook and other social media platforms possess and how this challenges regulation.