While Amazon has not yet made any movements that hint toward an Amazon-only blockchain solution, the massive presence of the company within sectors that are now being heavily disrupted by the blockchain - such as supply chain - make it highly likely that the tech juggernaut will adopt blockchain technology wholesale in the future.
"They can focus on their scenario and they don't have to become PhDs is cryptography, we give them a simple platform to build their company on blockchain", said Steve Cerveny one of the founders of Kaleido.
"Many of today's discussions around blockchain technology remind me of the classic Shimmer Floor Wax skit".
"They've been looking for partners to help get blockchain into their customers' hands", Cerveny said.
Blockchain projects by ConsenSys seem to be gaining traction in India as well.
"The introduction of Kaleido to AWS clients will help them move fast and forget about managing the Blockchain themselves".
Google is being investigated in Australia for allegedly collecting customer data
In the event, new features of Google Maps were also unveiled and will be rolling out these coming months both on Android and iOS . The ACCC begin its investigation into Google , Facebook and other digital platform's user data use in December 2017.
Kaleido is the first blockhain as a service platform (SaaS), a software that is subscription-based, to create private and decentralized blockchain networks. By helping businesses harness the power of Ethereum, an open-source blockchain-based protocol, ConsenSys empowers organizations to take advantage of the many ways blockchain technology can meet their unique needs.
All in all, the decision means that Amazon joins the considerable number of technology giants who have already explored what blockchain has to offer, including Microsoft or Facebook.
It also said that Kaleido's platform, which will run on AWS, can let customers connect across the cloud company's services, reducing the cost of projects that otherwise need complex integrations. "These private networks offer all the benefits of the underlying blockchain technology, while maintaining the necessary levels of security and performance", wrote Ale Flores, Senior Product Manager at AWS, in a blog post. "By permanently anchoring the private chain to the public blockchain through the Kaleido Relay, a network of companies can further reduce risk of after-the-fact collusion going unnoticed".
ConsenSys said that Kaleido streamlines the process of setting up secure, permissioned blockchain networks without sacrificing the ability to customise the environment.
Kaleido would enable its users to deal with those issues, Michael Dickson, the enterprise blockchain business development lead at ConsenSys, told CoinDesk.
The Kaleido blockchain cloud was piloted in a bank in the Philippines.