Jameela Jamil calls Kardashian "toxic" over diet ad

Jameela Jamil calls Kardashian

Jameela Jamil calls Kardashian "toxic" over diet ad

"Appetite suppressant lollipops. I know y'all will do anything for money but capitalizing off of a product created to encourage disordered eating sICK".

Kim Kardashian is getting a lot of hate for her most recent sponsored post on Instagram - "Appetite Suppressant Lollipops".

"Kim praised the product, referring to it as "unreal" in the caption, playfully telling fans to "#suckit".

Kardashian deleted the Instagram post after a few hours, likely because of the backlash.

Kim is one of today's hottest trendsetters, (she get's paid $500,000 a post) but this latest controversy could affect her social media influencer rate.

He added: "However, we know that appetite suppressants are used by people with restrictive eating disorders like anorexia, and feel it is harmful to widely distribute and promote such products".

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"I'm a big Kardashian fan, but the fact that you're promoting lolly pops that make you not want to eat is disgusting", wrote one Instagram user. It is estimated that about 20 million women and 10 million men in America will have an eating disorder at some point in their lives. Jamil is known as a crusader for body positivity.

No. Fuck off. No.

"I admire their mother's branding capabilities, she is an exploitative but innovative genius, however this family makes me feel actual despair over what women are reduced to", Jamil continued.

And fans were left reeling by Kim's choice to work with the brand, taking to the comments under her picture to slam her for promoting a "terrible" message. Kardashian made headlines earlier this year when she shared a post advertising the company's diet shakes - though fans were more concerned about the disheveled state of her kitchen than the meal replacement drink she claimed to be on.

And last month Sarah Palin, a former vice-presidential nominee and Alaska governor, shared a photo of "skinny tea" along with a 15% discount code, with her 25,000 Instagram followers. Under the Federal Food, Drug and Cosmetics Act, dietary supplement firms do not need FDA approval prior to marketing their products. @flattummyco just dropped a new product.

Fans and other celebrities alike immediately pounced on the post, most claiming it was an unhealthy way to lose weight and promoting unrealistic ideas about healthy eating.

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