Microsoft has tried this before. So if Microsoft makes and sells a low-priced Surface tablet powered by Windows 10, then the manufacturers would have the confidence to invest in tablets powered by Windows 10. At the time, it was priced starting at $499. After the tablets didn't resonate with consumers and product reviewers, Microsoft pivoted to the more-expensive Surface Pro, a line which has gained steam and likely contributed to demand for a pro-oriented iPad, which Apple launched in 2015.
According to a report from Bloomberg, the new 10-inch Surface tablets will feature rounded corners similar those found on Apple's iPads, and they'll also be the second Surface devices to come with a USB-C port following the Surface Book 2 previous year. According to the report, the new Surfaces should start at around $400 without accessories like a keyboard, which is $99 cheaper than the 2015 Surface 3. Needless to say, it will be a good addition to the large portfolio of Surface devices and it would be the most affordable Surface-branded device with Windows 10. The smaller size means that these models will have smaller battery, and Bloomberg expects a four hours difference compared to the Surface Pro.
Intel (NASDAQ:INTC) will supply the processor and graphics chips, according to Bloomberg sources. Microsoft's Surface hardware business had sales of $4.4B in the same period. The $329 iPad has helped prop up iPad sales significantly since it was introduced past year. Revenue rose 32 percent in the most recent quarter, indicating new interest in Microsoft's hardware.
Manchester United and Liverpool set for new Federation Internationale de Football Association club cup worth £100m
As a result, the competition is expected to take away the existing tournaments: the Club World Cup and the Confederations Cup. It is said that UEFA and the Premier League are "furious" at the idea with a $1b pot shared among the clubs.
Apple sold about 44 million iPads that generated nearly $20 billion in revenue during the past four quarters.
I asked Microsoft for comment on the low-end Surface hardware rumors.
In March, Apple launched a new iPad model for $329 geared toward education users.