Domino's aims to make delivery easier by paving roads in local communities

Domino's introduces 'Paving for Pizza' infrastructure effort

Courtesy of Ford

In a press release announcing the initiative, Domino's US president Russell Weiner said the road fix work would make customers feel more secure in picking up their pizza.

No, they are not building the pizza highway (yet) but they are going around filling in potholes that their customers nominate as especially obnoxious, according to Yahoo!

Domino's has already worked alongside four municipalities to help fix roads that directly affect their customers, including Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California.

Former Detroit Lion Nate Burleson can relate, but one popular pizza chain is geared up to fill in potholes to prevent your pizza from being ruined before you even walk through your door.

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Domino's Pizza ($DPZ) is filling in potholes in towns across the US with a new '"Paving for Pizza" initiative.

Screenshot from the Paving for Pizza website. Since potholes, cracks, bumps and other road conditions can cause a pizza box to go flying and ruin the precious contents inside, Domino's launched the Paving for Pizza campaign on Monday, June 11. The trucks sent out to the jobs include a slogan that reads "bad roads shouldn't happen to good pizza".

The company has repaired potholes in cities across the country, including 40 potholes in Milford, Delaware. Their fixed potholes also carried a KFC logo in chalk that washed away after the first rainfall.

The company said customers can nominate their town for pothole repairs at pavingforpizza.com. At a restaurant in Johnson City, health inspectors discovered rodent droppings on 14 trays of pizza dough. She said Domino's wasn't disclosing how much it was spending on the grants.

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