Dorsey shared a screenshot on Sunday showing he had received a 10 per cent discount at a Los Angeles branch of the fast food chain.
Starfish Media CEO and former CNN anchor Soledad O'Brien tweeted "this is an interesting company to boost during Pride month, @jack". Dorsey's meal - and his subsequent regret - has now fueled a flurry of tweets defending the chain and its values.
Coverage of Chick-fil-A's support of causes that oppose same-sex marriage - and some boycotts of the brand - began prior to this 2012 event, while founder Dan Cathy's headline-making statements that led to additional boycotts took place in June and July 2012 after this particular Leadercast event. "You're right. Completely forgot about their background", he said.
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While many agreed with O'Brien's view that Dorsey's tweet could be seen as being in bad taste, the backlash rubbed some Christians and Chick-fil-A fans the wrong way.
Journalist Jeryl Bier, a frequent contributor to The Weekly Standard, responded to Dorsey according to Fox News. Cathy has since called his remarks a mistake, and reports say the fast-growing company has worked to broaden its brand image away from controversial issues as it has expanded into cities like NY and tried to cater more to millennials. Many accused Dorsey of aiding Chick-fil-A's alleged bigotry. "Period." Another admonished Dorsey to "relax, Jack it's just a sandwich". Victoria Brownworth asked: "Why is Twitter boosting a notoriously anti-gay company during Pride Month and an outspokenly Christian company during Ramadan?" "The food is good", wrote one user.
"Why is it because I live my life so gay, That I should not eat Chick-fil-A?"