Masterbuilt Manufacturing chimes in on jabs at IHop name change

IHOP is now IHOb: The International House of Burgers

'International House of Burgers'? Check out the best, worst Twitter reactions to 'IHOb'

But, no. Instead, the company announced they were "flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", which had everyone flippin' out.

"Now the question is can that be translated in to bringing customer into the restaurants for those menu items and beyond", McLaughlin adds.

"Burgers are really kind of unexpected for us, so we had to do something creative to get everyone's attention", IHOP president Darren Rebelez told Business Insider.

"Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?"

The fast-food giant changed its logo in its Facebook and Twitter profile photos on Tuesday (June 12) from Burger King to Pancake King, even editing the logo to reflect the words sandwiched between pancakes instead of burger buns.

Burger King got into the act as QSRs joined the social media frenzy over ‘IHOb
Burger King got into the act as QSRs joined the social media frenzy over ‘IHOb

"This tongue-in-cheek name change is specifically tied to the campaign launch and is meant to show that we're just as serious about our burgers as we are about our pancakes", the spokeswoman said. IHOP-IHOB then admitted its tweets were part of a limited time promotion.

Rival restaurants are throwing lots of shade at IHOP for its temporary name change.

We are excited to announce that we will be switching our name to Pancake Castle.

The people at IHOP aren't promising a change in the name of the restaurant chain for good. Let's be truthful, the general public wasn't talking about IHOP, but now they are. "So we said that's great, we agree with that approach, obviously, and we subsequently hired them".

If you punch IHOP in your browser, you'll see more about the changes, while searching for IHOB gives you a peek at a hamburger. According to reports, nearly 50 percent of the company's customers came in the morning.

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