The wait is nearly over! - today, we find out what the mysterious "B" is all about in Ihop's name change.
The answer to the question "what does the "B" stand for?" was revealed on Monday morning - burgers.
The International House of Pancakes, otherwise known as IHOP, is changing its name. Starting at $6.99, folks can get one of their new burgers with a drink and endless fries. "I have defended and supported you for years and then you go and embarrass me like this @IHOb?".
The former leader in much needed hangover food has chose to enter into the burger joint business.
"Right now, there is not a defined time for how long we'll use the IHOb name", spokeswoman Stephanie Peterson said in an email, calling it a "tongue-in-cheek" name change.
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"The big opportunity for the IHOb brand is to develop our lunch and dinner business".
Rebelez also said that the menu shake-up and temporary new name was a "high-risk maneuver".
Others called the name change "bizarre" and "a nightmare". "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb'". Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".
The brilliance of the "IHOb" "rebrand" isn't just that it got the internet buzzing about IHOP.