Amazon Prime Day 2018

Amazon's 36-hour "Prime Day" marketing jamboree has kicked off with more than a few hiccups. Thousands of people reported losing connections with their Alexa digital assistants via Echo voice-activated speakers and having trouble streaming Prime Video, according to Downdetector.

"The message is clear - while the online giant gets rich, it is saving money on the health of its workers", said Stefanie Nutzenberger, Verdi's top official responsible for the retail sector.

Shoppers clicking on many Prime Day links got only an abashed-looking dog with the words, "Uh-oh".

Despite Prime Day's place as a one-merchant summer sale, it has, since its 2015 inception become one of the biggest shopping days of the year as the company attempts to create its own version of 'Singles Day' the Chinese festival worshipping the God of reckless spending.

NEW PRODUCT LAUNCHES: Several companies agreed to launch new products on Prime Day, Amazon says.

Spanish workers are on a three-day strike, while Polish workers will stage a work slowdown, known as work-to-rule, according to Reuters. It also said Amazon had refused to enter negotiations over the issues.

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"We train all year for events like this", Lindsay said. Prime Day also lasts six hours longer than a year ago.

MORE COUNTRIES: Amazon has been expanding its Prime membership around the world, and four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.

Unlike many other sites, we have chosen not to give too much prominence to Prime Day.

Amazon Prime Day is upon us, offering deep discounts for all the good boys and girls who also happen to be Amazon Prime subscribers. In the end Amazon was forced to issue an apology for the day's cockups.

Megan Quinn, general partner at Spark Capital, tweeted that Amazon's cloud competitors at Google (goog) should be delighted: "Diane Greene is the only person celebrating Amazon Prime Day so far", referring to Google's cloud chief.

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