Build-a-Bear boss apologizes after pay-your-age sale causes chaos

A poster that was later put up on the window of the Belfast shop

A poster that was later put up on the window of the Belfast shop

As a member, Build-A-Bear said they also offer the "Pay Your Age" deal on a child's birthday.

"Our first-ever Pay Your Age Day event generated an overwhelming response resulting in long lines, extensive waits, and disappointed Guests".

Image of the Build-A-Bear at Oak Park Mall on the day of the "Pay Your Age Promo".

The stuffed teddy company was holding a nationwide "pay-your-age" promotion which saw thousands make their way to the stores. Offer available Friday, 7/13 only in participating USA locations where Chuck E.'s Play Pass is available.

Chuck E. Cheese's announced the deal just hours after Build-A-Bear had to shut down long lines at its stores in the US and Canada due to an "overwhelming" response to its "Pay Your Age" sales event on Thursday.

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It wrote in a Facebook post it closed lines at its stores in Canada and the USA due to overwhelming crowds and safety concerns. Youth under 14 can "pay their age" for the store's Birthday Treat Bear during their birthday month. They arrived shortly before 8 a.m. All you have to do is sign up for a Build-A-Bear Rewards account, which is free.

The coupon is valid in-store only through August 31, so you'll have plenty of time to get the discount.

FILE PHOTO: A sample bear shows customers what they can create at the new Build-A-Bear store on 5th Avenue in New York July 1, 2005.

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