IHOb is dead and we're back to IHOP again

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers. Scott Olson Getty Images

Long known as the "International House of Pancakes", the chain teased the name change days before formally announcing it would be called "IHOb".

When IHOP first announced they were changing their name to IHOb (International House of Burgers) their patrons, the internet, and their competitors went in on the iconic pancake chain.

The pancake giant is offering short stacks for 60 cents on July 17, 2018 from 7am to 7pm nationwide.

Less than a month ago, IHOP revealed the flip flop to IHOb and instantly lit up social media.

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Heartbroken Twitter users expressed their confusion, but as IHOP said in a tweet, "We just had some burgers to bromote".

In June, IHOP changed its name to IHOb to promote its burger line.

Prior to the IHOb campaign, 19% of USA adults said they had talked about the chain in the past two weeks. And, IHOP never took pancakes off the menu.

"It remains to be seen whether the buzz will translate to people being more likely to consider dining at IHOP", according to Business Insider.

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