"The creators won't let us show you a scene, the lawyers won't let us tell you the name of the star, and we can't even reveal the show's title or we'd be breaking or non disclosure agreement", it said in another recent promo video.
His award winning 2006 faux-documentary film "Borat", in which he played an anti-Semitic reporter from Kazakhstan who interacts with real Americans unaware they were being set up, earned some $261 million at the global box office. "Who Is America?" premieres on streaming, online and On Demand this Sunday, July 15 at midnight ET (9 p.m. PT July 14), and will premiere on air that same night at 10 p.m. ET. "He is the premier provocateur of our time, but not for the sake of "gotcha" moments". In it, Cohen asks (with a Middle Eastern accent) if Dick Cheney will sign his waterboarding kit, with the former vice president happily agreeing. Behind the elaborate setup is a genuine quest for the truth about people, places and politics. The network has touted the show as "the most unsafe ... in the history of television" and called Cohen's latest character "shameless" and "unhinged".
"You've been warned", the posters tease, while giving us the first glance of Cohen's character - a guy suspiciously peeking out of American flags with various eyewear.
On July 4th, the British comedian and actor Sacha Baron Cohen revived his long-dormant presence on Twitter to post an odd video edit of President Donald Trump ridiculing him.
Duke and Duchess of Cambridge announce six godparents for Prince Louis
What will Prince Louis wear? Kate replied that the baby looked "very relaxed and peaceful" and said: "I hope he stays like this". The 11-week-old will be baptised by the Archbishop of Canterbury, the Most Reverend Justin Welby , in the palace's Chapel Royal.
The series is also expected to include some Trump-bashing, after Cohen shared this video of a special "message" from the US President...
Baron Cohen is also said to be attached to a project called Greed, about the lavish lifestyles of the super rich.