Not to mention Ariana Grande and other artists will be performing today at 8 p.m.to celebrate some secret "unboxing" event, where more deals can be expected to be announced.
Items on sale now for $119 include unlocked Apple iPhone SE or Motorola MOTO smartphones; GoPro Hero5; Dyson hand-held vacuums; Fitbit Blaze Smart Fitness watches; and Mongoose bikes, among others. Free trials of Amazon Prime are available for new subscribers.
"We were humbled by the fantastic response to our first Prime Day previous year and are delighted to bring it back for Prime members in India", said SVP & Country Manager, Amazon India, Amit Agarwal. A total of 17 countries now have access to Prime Day.
You can get three months of Kindle Unlimited for $1, when it usually costs $10.
Donald Trump casts doubts over Theresa May's Brexit stance
The on-off visit of Donald Trump to the United Kingdom is finally happening - but that doesn't mean the controversy has stopped. We look at the make-up of the presidential entourage. "There will be no alliance more important in the years ahead", she said.
What to expect from Prime Day 2018?Alongside the new launches, there would also be plenty of deals on mobiles, electronics, appliances, fashion and everyday essentials "at the lowest prices of the year".
As you'd expect, we're going to be hunting best deals throughout Prime Day on both sides of the Atlantic, finding the deals that you really don't want to miss. Lightning will strike throughout Prime Day, in the form of lightning-fast sales, which will come and go in a flash. Unless Amazon decides to do things radically differently this time, there will be full day deals, lightening deals and deals on limited units. That means some of the very best deals can be gone long before people who aren't Prime members get to know about them.
Then, starting July 16, eBay's real rival sale begins. It enable you to see exactly what prices are being charged for specific things - not just big purchases, but smaller items such as video games too.
For the avid reader out there, Prime Day will be the best day to get an e-reader, with the price getting cut by a third. The price has dropped from £28.99 to £19.99 ahead of Prime Day, meaning you can see what the fuss is about for £9 less than the usual price.