Epic confirmed to GameSpot that Android users will not be able to download Fortnite on their devices from Google's digital store, but rather through its own service. Epic Games is handling the distribution itself, so searches for Fortnite in the Play Store turn up a lot of junk that isn't the game. As such, those who search for "Fortnite" on Google Play will see a message informing them that it is unavailable on the platform. Following Fortnite's success on Android other game developers will also follow suit.
While this move will make Epic Games more money than otherwise, it will also set up a risky precedent for Google. The Play Store will return the following text at the top of your results. Whether this is a mere typo or Google doesn't know how to spell the name of the game is unclear, but it's a somewhat amusing mishap nonetheless. This is mostly in an effort to avoid the 30% cut of revenue Google takes for every Google Play transaction.
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The game, for now, is available exclusively on Samsung devices through the company's app store. The latter bit was a direct appeal to gamers and Epic Games' partnership with Samsung will not go down with Google.
It's possible Epic Games will eventually decide to add Fortnite to the Play Store. The first thing I did once Fortnite's beta went live for Samsung users yesterday was to look for a some kind of hack so I could play it on my Pixel 2.