Although Google maintains that such location-tracking features are meant to improve your experience. Toggling this setting off does not affect Google's ability to pinpoint your location and draw from this data what the company deems necessary to give you more accurate information.
The new investigation comes a month after House Republicans sent a letter to Larry Page, the chief executive of Google's parent company, Alphabet, as well as Apple CEO Tim Cook, about their privacy practices, including location tracking.
Apps such as Google Maps ask for permission when using location information for tasks including navigation.
AP began its inquiry into this location-tracking issue after a graduate researcher at UC Berkeley observed a notification on her Android phone asking her to rate a recent trip to Kohl's even though she had turned off Location History.
'We provide clear descriptions of these tools, and robust controls so people can turn them on or off, and delete their histories at any time'.
It's worth noting that even after you've turned these location features off, Google results still might use your search history to make a guess about where you are. On an iPhone you'll be warned that "none of your Google apps will be able to store location data in Location History".
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So if you want to turn off location, you need to go Web and App Activity.
"If they know you go to McDonald's all the time, you are going to start to see McDonald's ads and those ads are very valuable to Google", says CNET's Roger Cheng.
If that bothers you, now you can opt out - for real.
If you want to go one step further, tap on Manage Timeline at the bottom of the screen.
As for Shankari, she's most indignant about the opacity of the whole system; "I am not opposed to background location tracking in principle", she clarified.
The iPhone text is technically true if potentially misleading. Check out our overview of Google's Activity Controls here.
Last year Google earned $95.4 billion from location-related advertising. It says it can measure how well a campaign drove foot traffic with data pulled from Google users' location histories. This information is stored under "My Activity".
That starts with its apps, but is also tied to another setting that is enabled by default. That can limit the effectiveness of the Google Assistant, the company's digital concierge.
As per the AP, even when turning off location history, this data can be used to plot someone's day, including their home address. "To me, it's something people should know", he said.