Ford, who was joined by Minister of Finance, Vic Fedeli, and Minister of Government and Consumer Services, Todd Smith, announced that, effective August 27, Ontario's Government for the People will lower the minimum price floor to $1.00 for any beer with an alcohol volume below 5.6 per cent.
Doug Ford says the PCs have scrapped the Liberal legislation making the minimum price for a bottle or can $1.25.
In 2008 the previous government chose to ban Buck-a-Beer by setting a higher minimum price and today the retail price floor sits at $1.25. "My friends we're going to do our part because a buck a beer is coming to a shelf near you".
Scott Simmons, president of the Ontario Craft Beer Association, told CBC Radio's All In A Day that craft beer has been the fastest growing category of beer in the province for a number of years.
In a Twitter video released on Interntional Beer Day, Friday, he said "We have 260 of the greatest brewers anywhere in the world", Ford said on his Twitter video.
What it will mean is that the government will offer "non-financial incentives" to brewers who sell beer for $1.
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A partial or year-round promotional arrangement for even one brewer selling buck-a-beer in the province could easily represent more than $100,000 in lost revenue to the LCBO.
"I don't think a lot of breweries will be participating in this", Meek said, "I think it's a bad idea".
To encourage the province's breweries to lower their prices, Ford launched the 'Buck-a-Beer Challenge'.
"Lower alcohol prices can lead to increased consumption, particularly among those with alcohol problems, and among young people, and that increased consumption can in turn lead to increased alcohol-related problems, including impaired driving". "But instead of a climate plan or help for people living in poverty, it's a cheap beer challenge", Green Party Leader Mike Schreiner said in a statement. "It was hard for us to make beer anywhere less than $2 per short can in costs alone", he said in an open letter to the government. It's up to brewers to actually pass down the savings of $1 beer to consumers.
"We believe in our brands, take pride in our quality and firmly feel that are current prices are very fair", the company tweeted.
"This is voluntary. We aren't forcing breweries to sell for $1", the source said. Ford, who will visit a brewery today in Picton, Ontario, also vowed to expand the sale of beer and wine to corner and box stores in Ontario.