The iPhone Xs features 4 GB of RAM and so does the iPhone Xs Max smartphone. And it says a lot about our era of digital binging that Apple will probably sell them like hot cakes. It's thinner on your wrist, though the bigger screen will please those craving for a plus-sized version of the bigger 42mm Series 3.
Apple also released a new, fourth generation Apple Watch, an upgrade to the existing watch featuring better performance and an emphasis on health. If some of the scenes look familiar, that's because they appear to be borrowed from Apple's previous video, which aimed to explain "everything to know" about iPhone XS and iPhone XS Max in 54 seconds.
Last year's iPhone X could last about 12 to 13 hours on a single charge. Apple also finally fixed the messy notifications with the new iOS 12 by introducing grouped notifications.
The iPhone XS retails for a starting price of US$999 and the iPhone XS Max starts at US$1099. Apple's iPhone XR, the cheaper amongst the trio, starts at $749. But even if you opt for less storage, you're still saving more money with the iPhone XR compared to the iPhone XS.
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Some of you might rightly be wondering: What about my not-so-huge hands?
It has also emerged that the new smartwatch could include a screen that is 15 percent bigger, have a bigger battery, an official sleep tracking app and EKG technology (ECGs or electrocardiograms). The iPhone XS and XS Max both do have a telephoto lens, so those phones can achieve 2x optical zoom, and then a 6x digital zoom on top of that. The XR has a 6.1-inch screen, which lands it right between the XS and XS Max in terms of size. Apple's phones are too large for women's pockets. Samsung launched its Note line in 2011 with a 5.3-inch phone that seemed comical at the time. Keep your phone handy, we may be calling you. Explaining its latest offerings, Apple said that these improvements allow the new devices to enthral its users with slicker camera effects and augmented reality experiences.
Despite the high price, the iPhone XS Max were in deficit before the start of sales. The phone, which costs more than a basic Apple laptop (USD1449 in its maxed-out Max configuration), is in many ways becoming a replacement for a laptop - minus the keyboard. As a contributor to Billionaire 365, Jackson mostly covers markets and trade.
You can find more information about Apple's iPhone keynote 2018, including information about the Apple Watch Series 4, in the stories below.