Apple, which posted $53.3 billion revenue in its third quarter that ended on June 30, 2018, will unveil a raft of eagerly awaited new products on Wednesday. It'll also come in gold, adding to the gray and silver versions from past year.
"The XS and XS Max will essentially be new versions of the OLED iPhone X to replace the standard iPhone 8 and 8 Plus-the screen on the Max is likely to be enormous at 6.5" with an edge-to-edge display, and the regular XS will be 5.8".
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Meanwhile, the iPhone Xr will have a 6.1-inch display, will come in 64GB and 256GB storage variants, and will be available in Black, White, Red, Yellow, Blue, and Coral. According to industry experts, it is likely to have aluminium edges instead of stainless steel.
Last year, Apple put the iPhone X on sale in early November, nearly two months after it was unveiled. Wall Street is targeting a price of $1,049 or $1,099 versus the current $999 base price for the iPhone X. But luckily you can watch it in a variety of ways, and they keep adding more ways to watch it as time goes on. What may also come along is the Apple Watch Series 4, iPad Pros with Face ID, AirPods 2, and MacBook Air 2.
While it is the market leader, the Apple Watch still doesn't sell in high enough quantities for Apple to break out individual unit sales like it does for Macs, iPads, and iPhones.
"All signs point to Wednesday's event being one of Apple's largest launch announcements in recent years", Mr Bhikha said.