Google Partners With Car Alliance For Android Auto

Google partners with Renault-Nissan-Mitsubishi to bring Android to cars

Google Partners With Car Alliance For Android Auto

Google says its GPS systems will still be compatible with mobile devices that run on other OSs such as Apple's CarPlay. The promise for consumers?

The partnership will also focus on integrating cloud-based systems - the Alliance Intelligent Cloud - and vehicle connectivity to enhance the driving experience.

Click the audio player above to hear the full story. "And with in-vehicle access to the Google Play Store, our customers will enjoy an open and secure ecosystem of Android apps engineered for vehicles".

Kal Mos, Global Vice President of Alliance Connected Vehicles at Renault-Nissan-Mitsubishi, added, "With the integration of the Android platform into our infotainment systems, we are adding a new level of intelligence to our connected vehicles". They're the "most problematic" category for new auto owners, according to market research company J.D. Power - which leads drivers to rely on their smartphones instead.

But now, one major automaker conglomerate is cutting out the middle man - your phone - by partnering with Google to produce its next-gen media displays.

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The latest announcement represents a fulfillment of Google's intention to dive further into the auto industry, supplying the operating system for infotainment hardware. "It makes TomTom's bid to compete with Google in the vehicle industry rather hopeless". So people would love to have an infotainment system in their vehicle as well by Android.

But in general, vehicle companies have been reluctant to go too far with Google, unsure how their business models will evolve, said Mark Boyadjis, a global technology lead for IHS Markit. This Alliance sells more vehicles (10.6 million vehicles globally) than any other auto manufacturer and is looking to bring their Android-powered systems from 2021. It will also help ensure that the Android-based infotainment system will stay up to date.

Some smaller manufacturers including Volvo Cars have chose to embed Android Auto in their automobiles.

The move, first reported by the Wall Street Journal, leans more heavily on big tech than many large or luxury rival carmakers have been willing to do, as they want to maintain control of customer relationships, data, and potentially significant future revenue from connected services.

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