Too many teens are using Juuls, according to the FDA

FDA takes ‘historic action’ on youth e-cigarette ‘epidemic’	 	 	 			File an e-cigarette

FDA takes ‘historic action’ on youth e-cigarette ‘epidemic’ File an e-cigarette

That, in essence, is why the makers of some e-cigarette brands saw their stocks jump Wednesday after the U.S. Food and Drug Administration announced a crackdown on the products over concerns about how popular they've become among children. Despite the constant warnings that increased experimentation with e-cigarettes would lead to more smoking, consumption of conventional cigarettes by teenagers stubbornly continues to decline, reaching a record low past year in the Monitoring the Future Study, which began in 1975. The stressful and accelerating trajectory of employ we're seeing in formative years, and the following path to addiction, must always pause. It's simply not tolerable.

E-cigarettes are vapor-emitting devices that have grown into a multi-billion dollar industry in the USA despite little research on their long-term effects, including whether they are helpful in helping smokers quit. And, you know, you've got to remember e-cigarettes - you know, they're thought to be safer than regular cigarettes, but they're not totally safe.

They typically contain nicotine, and sometimes flavorings like fruit, mint or chocolate. The administration has delayed a requirement that these products go through a pre-market tobacco application approval process in order to remain on the market. "Hindsight, and the knowledge now available to us, present these traits". Some experts were cautious about the results, however.

The agency said it plans to unveil a new e-cigarette public education campaign targeted to youth next week, and will soon announce wider access to new nicotine replacement therapies to help more adult smokers quit cigarettes.

Manufacturers offer and market e-cigarette flavours that appeal to minors.

A sampling of e-liquid products that the FDA says are aimed at minors.

Gottlieb warned action may require companies to change their sales and marketing practices; stop distributing products to retailers who sell to kids; and remove "some or all of their flavored e-cig products from the market".

The FDA is giving Juul and other manufacturers 60 days to share plans to reduce youth sales or face possible criminal or civil action.

According to the FDA, the recent enforcement initiative from June through August found the vast majority of the violations were for the illegal sale of five e-cigarette products - VUSE (British American Tobacco), blu (Imperial Brands subsidiary Fontem Ventures), JUUL, MarkTen XL (Altria Group Inc. subsidiary Nu Mark LLC) and Logic, as Convenience Store News previously reported.

The FDA, an agency within the U.S. Department of Health and Human Services, protects the public health by assuring the safety, effectiveness, and security of human and veterinary drugs, vaccines and other biological products for human use, and medical devices.

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The FDA is wanting the industry to address two major areas when it comes to discouraging minors. But it's not clear how quickly the decision could be reversed.

More than 2 million middle-school and high-school students used e-cigarettes in 2017.

A loss for public health and win for big tobacco?

Philip Morris International jumped as well.

Gottlieb said the FDA recognized the impact this might have on adults trying to stop smoking, but said that emerging research on how flavored products encourage excessive use by young people shows action must be taken.

Originally, the FDA welcomed vaping, thinking it would help traditional smokers kick the habit.

In its enforcement action, the FDA recently sent nearly 1,200 letters to brick-and-mortar stores and online retailers warning them that they could face penalties for allegedly selling e-cigarettes to people under 18.

The agency says they will continue to monitor and take action against companies that sell tobacco products that might mislead a young child into thinking the product is appropriate for them to consume as food and state that more compliance actions are underway.

Gottlieb is remarkably cavalier about throwing adult smokers under the bus in the name of preventing adolescents from experimenting with e-cigarettes. These devices warm tobacco instead of burning it, which may make it less harmful than smoking conventional cigarettes and unappealing to teens because the products deliver an experience that's similar to traditional smoking.

"On a large scale, I don't think the evidence is there to say that they are an effective smoking cessation tool".

Gottlieb echoed those concerns, saying he's anxious about the effects of nicotine in e-cigarettes on the developing brain, and that a proportion of teenagers who use the devices will end up on regular cigarettes.

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