Arriving just in time for Halloween, Burger King unveils the new Nightmare King Sandwich - available at participating locations starting October 22, 2018. That's what the Burger King brand set out to prove with an unusual research study on its latest Halloween burger, the Nightmare King.
In partnership with the Paramount Trials, Florida Sleep & Neuro Diagnostic Services, Inc. and Goldforest Inc., Burger King conducted the clinical, scientific sleep study with 100 participants (or victims) over 10 nights, according to the press release. All we heard there was: "Don't eat flame-broiled beef and chicken fillet with American cheese before bed". It's topped off with a green sesame seed bun.
"According to previous studies, 4 percent of the population experiences nightmares in any given night", the study's lead doctor said in a statement obtained by the national newspaper chain. Measurements of heart rate, brain activity and breath revealed that the occurrence of nightmares increased by 3.5 times after consumption.
The Nightmare King gets into the spirit of Halloween. Burger King
"The burger then transformed into the figure of a snake", she said.
Dr. Medina goes on to explain that the combination of proteins and cheese interrupts the rapid eye movement cycles during which most people's dreams happen, thus leading to the spike in bad dreams. (There are a lot of different theories on which kinds of foods contribute to bad dreams, or if eating anything just before bed would do the trick.) Given that the sandwich consists of a fried chicken patty on top of a bacon cheeseburger, odds of it giving dietitians waking nightmares are exceedingly high.
LiveScience also reports that because all 100 participants ate the burgers, there was no control group for comparison.
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