Amazon also points out the extra advantages Prime subscribers get, including free Same-Day delivery on over three million products, as well as "in as little as an hour" deliveries and one hour grocery delivery or pickups in 60 cities.
Amazon's response is to make its own shipping offer for the holidays.
Just in time for holiday shopping, Amazon will offer free shipping on all orders arriving in time for Christmas.
Instead of the usual $25 order minimum before shipping and taxes, Amazon is offering free shipping almost all orders shipped and sold by Amazon.
Amazon also said Monday that it has expanded the number of items and locations where Prime members can get free same-day delivery.
Talking Points From Manchester United's Win Over Bournemouth
Juventus were by far the better side and welcome United to Turin on Wednesday night in the reverse Champions League fixture. Mourinho highlighted the contribution of his second-half substitute Ander Herrera as the key to United's revival.
As part of the promotion, the online retailer is waiving the $25 purchase minimum for non-Prime members starting Monday. It's therefore pretty big news when they announce that this year's sale will be their biggest ever, with 10 days of deals and more great offers than ever before, apparently.
If anyone does not have Prime and wants to try it, Amazon is willing to offer free trials even while this free shipping promotion runs its course.
For the current quarter ending in December, Amazon said it expects revenue in the range of $66.5 billion to $72.5 billion.
The outlet will be open from November 22 to November 25 and will be located at 3-10 Shoreditch High Street in London. The company usually sets the final date toward the end of the season. And even beyond groceries, Prime members can use Prime Now to get one- and two-hour delivery on tens of thousands of items across dozens of categories in 30 major cities, ideal for last minute parties, gifts or travel.