If that's true, we could easily see a new round of price hikes next year - Apple isn't going to stop milking the revenue train until it sees a net profit decline, and its decision to stop reporting unit sales means analysts won't be able to track whether the company is trading total sales for higher profits.
Apple's lower-priced XR model was expected to be popular over the holiday season, luring owners of older iPhones to upgrade. However, the update also brought the Performance Management for the battery to iPhone 8, iPhone 8 Plus and the iPhone X. The feature is enabled by default and will start throttling performance as soon as it detects a drop in consistency from the power reserve.
At the same time, however, Apple made major changes to its entire iPhone product line this year in a way it really hasn't before.
According to Nikkei, Apple has told smartphone assemblers Pegatron and Foxconn to halt plans for additional production lines that they were to dedicate to the iPhone XR. Reportedly, Apple told Foxconn it does not need the extra lines.
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It may seem odd to see an iPhone XS review on Android Authority, but it's hard to deny the iPhone's influence on the directions Android's gone over the years.
The report, in Nikkei, states that demand for the iPhone XR has been "disappointing".
This, combined with the rapid rise of China-based handset makers like Huawei, may also help explain why Apple will no longer provide iPhone unit sales figures: The firm is no longer the number two player in the smartphone market and may fall to number four or five in the coming year by unit sales. The cheaper, plastic-backed iPhone didn't sell well at all, and Apple reduced supply expectations a month after it released.
Other iPhone manufacturers face similar issues.
This information may help explain why Apple provided a dim forecast for iPhone sales in the current quarter.