Foldable devicesOLED display technology is now making inroads in the TV market but it also has the potential to change how we use our handheld devices.
The Samsung smartphone is not the first one of this nature.
Samsung and Huawei have been beaten to the market, however, by Royole, a Chinese display making start-up, which last week unveiled a foldable Android phone with a 7.8 inch screen, priced from around US$1,300 (S$1,800).
He did not reveal how thick the device is. It is expected to launch sometime in 2019. While Samsung has so far been incapable of mass-producing OLED TV panels, the display manufacturer has a tight grip on the segment for small and medium-sized OLED panels. Right now, it would appear that we have a technology in search of a solution rather than a design-driven approach but there is potential here.
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Samsung, which makes iPhone OLED displays, will get us even closer if that Infinity-O screen prediction turns out to be accurate.
Dave Burke, vice president of engineering at Google, said at the Android Developer Summit that Google is "enhancing Android to take advantage of this new form factor with as little work as necessary".
Royole showed off its FlexPai phone to journalists on Monday, with Samsung following suit with a foldable Galaxy X smartphone on Wednesday.
The announcement means other companies can start building the voice assistant system into their own machines and devices as well. The next steps are rollable TVs and foldable handheld screens.