US Retailers already kicking off Black Friday with big deals

Holiday shoppers scored great deals at Walmart on Thursday Nov. 23 2017 in Bentonville Ark. More

Holiday shoppers scored great deals at Walmart on Thursday Nov. 23 2017 in Bentonville Ark. More

The frenzy shows the rules are changing as retailers prepare to battle for what could be the strongest holiday period in years - fuelled by robust consumer confidence and low unemployment. For consumers who prefer in-store shopping, stores will be open at 5 p.m. on Thanksgiving until 1 a.m. on Friday, Nov. 23.

Starting online at 10 PM ET on November 21, and expanding to brick and mortar stores the following day at 6 PM, all the hottest smartphones in the United States are getting massive discounts. However, our picks and opinions are independent from USA Today's newsroom and any business incentives.Thanksgiving (and Black Friday) is two weeks away, and Walmart is already serving up some early deals.Early Thursday morning, the retailer unveiled its Black Friday deals in addition to a handful of early doorbusters on TVs, laptops, and more. Many of those shoppers will be looking for Amazon Black Friday deals, and a newly launched website will be helping those shoppers shop the best Black Friday deals via Amazon.

The codes will be available on the retailer's Black Friday circular and store maps.

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Meanwhile, select Black Friday deals on Walmart.com will begin cropping up November 8. The company expects to pass out four million cups of free Keurig coffee and two million Christmas cookies from the store's bakery to customers. Moreover, a shopper will not wait til Black Friday to get hundreds of deals to be unveiled.

Speaking with reporters, he added that Walmart still views Black Friday as an important event, despite the perceived decline of the sales-oriented day.

Walmart hopes that deep discounts on kids' bikes, wireless headphones, iPhones and Google Home devices will lure shoppers to stores. "That said, I doubt we'll have a lot of product from the event sitting around midday Friday".

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