"My handsome daughter is going to walk 5 miles to school in 36 degree weather", he says.
Since being posted Monday, Cox's video has more than 15 million views and has been shared more than 338,000 times.
The vast majority of the reactions have been positive, with more than 160,000 people saying they liked or loved the video, and less than 1500 expressing shock, anger or sadness. She admitted that she was "sad" after being bullied.
He believes his daughter learned her lesson about bullying and will now appreciate the bus ride to school.
"I was bullied many times by kids bigger than me", she said.
"I don't think she should be publicly shamed for all the world to see", wrote Matt Rapier.
The man's creative form of punishment comes after an array of studies and expert opinions in recent times weighed in on what is the right and wrong way to discipline a child.
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"I just want the kids to know that words truly do hurt; they cut very deep and have lasting effects", Cox told the outlet.
"So in some ways, this father is doing the right thing of admitting and accepting his daughter's behaviour", she said.
Cox says he's received a lot of support from other parents, though some expressed anger and concern over his decision.
Prof Espelage says that children are less likely to act out if behaviours have consequences, but she would suggest a different approach than walking in the cold.
He videoed the punishment and took to Facebook to make a statement against bullying.
"I also hope that parents see the video and start holding their kids accountable for their actions and stop sweeping their child's actions under the rug with the ideology that kids will be kids". "Cure bullying with bullying", wrote user David Plackett.
Matt Cox is a father of four from Ohio, US, who doesn't mess around when it comes to teaching his children a lesson.
"This is my small way of trying to stop it in my household", Cox told WTVG.