An eight-year-old American boy who reviews children's toys online has been named as the world's highest earning YouTube creator.
Although Jake beat out his older brother, Logan Paul (who sits at the number 10 spot, just underneath YouTube king Felix 'PewDiePie Kjellberg), he wasn't too happy with his high placement - especially concerning who he lost to. His latest mini-mogul move: "a line of collectibles and more, now selling at Walmart", the Forbes said in the announcement.
Ryan, who publishes videos most days with his mum, dad and twin sisters under the name Ryan ToysReview, is estimated to have earned £17 million ($22m) in the previous year.
The estimate by Forbes magazine found that Ryan of Ryan ToysReview pipped Jake Paul by $US500,000 for the 12 months to June.
Forbes measured pre-tax earnings from June 1 2017 to June 1 2018, without fees for agents, managers and lawyers being deducted.
Ryan of the Ryan ToysReview channel is topping this year's Forbes list, released Monday.
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Since launching his main channel in 2015, Ryan has amassed more than 17 million followers and close to 26bn views.
Asked by NBC why his videos were so popular, Ryan said: "Because I'm entertaining and I'm amusing".
According to Forbes, all but $1.36m of the $29.9m earned by Ryan's channel comes from advertising shown before his videos, with the remainder earned from sponsored posts.
Ryan's YouTube channel has several videos categories such as Animation for kids, Easy and Fun Science Experiments for kids, Educational videos for kids, and Giant Egg Surprise Toys Collector to name few.
Image: Ryan's family, including his mother, also feature in his videos.
The toys featured in Ryan's videos often sell out.